Businesses turn to affiliate marketing during economic uncertainties

Businesses turn to affiliate marketing during economic uncertainties

Most companies have felt the economic impacts over the recent years, not only from increased overheads and struggles to keep up with demand but from greater pressure on budgets across all key functions. This has encouraged many to explore the benefits of performance-based marketing. With goals of maximizing tight budgets while driving growth and recovery…

The Awin Group introduces new agency certification and launches multi-market Agency Success Center

The Awin Group introduces new agency certification and launches multi-market Agency Success Center

We’re excited to release two new Awin Group agency-exclusive offerings, supporting our partners in managing successful programs on our platforms and to unlock the Awin advantage.  Developed by Awin’s agency team, the new certification is designed to enable agency representatives to optimize affiliate marketing activity on Awin and recognize them as industry experts and leaders…

ShareASale releases new partner Help Center and ticketing support system

ShareASale releases new partner Help Center and ticketing support system

As part of our commitment to continually improve your experience on our platform, we’re excited to release ShareASale’s new Help Center and ticketing support system – available tomorrow, May 17. Please note: We are upgrading the Help Center and ticketing support system at 3pm CT on Tuesday, May 17. Access may be temporarily unavailable but…

Businesses turn to affiliate marketing during economic uncertainties

Businesses turn to affiliate marketing during economic uncertainties

Most companies have felt the economic impacts over the recent years, not only from increased overheads and struggles to keep up with demand but from greater pressure on budgets across all key functions. This has encouraged many to explore the benefits of performance-based marketing. With goals of maximizing tight budgets while driving growth and recovery…

Four major trends driving success in influencer marketing

Four major trends driving success in influencer marketing

Influencer marketing is not a new concept but it’s enjoying newfound reach. According to Collabstr, even after climbing more than 40% in 2021, influencer will continue its rapid rise to hit $15 billion in value by year’s end. Naturally, brands are leaning into influencer marketing partnerships, hoping to cultivate meaningful and profitable relationships with creators…

Connect with ShareASale to optimize your affiliate activity

Connect with ShareASale to optimize your affiliate activity

We are thrilled to be ramping up our event attendance this year, through a variety of event sponsorships and speaking engagements. As we head into Q2, the Awin Group will be busy sharing how our marketing technology platform can help brands accurately measure marketing spend, acquire new customers through a diverse publisher portfolio, and ultimately, achieve incremental revenue…

Why small businesses and startups are using affiliate marketing to find their next customer

Why small businesses and startups are using affiliate marketing to find their next customer

Affiliate marketing allows you to work with individuals that promote what you sell to their audiences and only pay on a performance basis.  Every business, from the biggest brand to the smallest startup, needs a digital marketing strategy. That fact has only grown, with online sales increasing by almost 50% in 2020. As shops closed…

Publisher spotlight: theSkimm – ShareASale Blog

Publisher spotlight: theSkimm – ShareASale Blog

theSkimm is a mission-driven media company dedicated to giving millennial women the information they need to live their smartest lives. Since launching in 2012, theSkimm has become a trusted source for a community of millions of Skimm’rs by seamlessly integrating into their existing routines, fundamentally changing the way its audience consumes news and makes decisions….

Introducing Awin’s Power 100 – ShareASale Blog

Introducing Awin’s Power 100 – ShareASale Blog

In an industry first, the sixth annual Awin Report showcases 100 of the most innovative partners on our global platform. Curated by our own experts, the partners profiled in the new Awin Report represent some of the most exciting partnership opportunities on our platform across all sectors and types, drawing insights from markets as geographically disparate as Latin America and…