Tracking Awin’s one billionth sale, Black Friday saw small businesses trumping their 2020 performance by 50% and fashion taking 25% of all tracked sales. 1. Baskets are up. A clear trend across November has been the spike we’re seeing in higher average purchases. ‘Average order value’ is a metric we track and is a useful…
Treasury Wine Estates is one of the world’s largest wine companies. The character, quality and scale of Treasury Wine Estates’ global brand portfolio is unmatched. Fill in the blank – Affiliate marketing means to me: Affiliate Marketing is an ever-evolving channel that grows and changes to meet the needs of the consumer. It allows Treasury…
For the third consecutive year, Awin and ShareASale returned to ASW as official global sponsors. ASW was an incredible opportunity to finally connect with partners and friends, old and new, in person again over three days of thought-leadership, networking and fun. As one of the biggest performance marketing conferences of the year, Affiliate Summit West…
With over 15 years of experience in the rug business, Boutique Rugs is a direct-to-consumer ecommerce store that offers area rugs and runners in a variety of sizes, designs and colors to customers with diverse taste. Boutique Rugs aims to be the number one source for exquisitely designed,high-quality handwoven and machine-woven area rugs at the…
gen.video is the only influencer marketing platform with workflow, content management and a suite of shoppable media functionality to drive social commerce. The gen.video platform includes ecommerce features such as inventory monitoring, performance analytics and sales conversion data from partners like Awin. gen.video is trusted by Fortune 500 brands to drive conversions in their online…
VitalSleep believes that every sleeper is unique. That’s why they aim to provide the ultimate innovative, cost-effective snore deterrents and sleep aids on the market. VitalSleep has been one of the top anti-snoring devices in the world. For the past ten years, The Snore Reliever Company, LLC’s mission has been to provide a customized, affordable…
All Instagram users will be able to share links in Stories, eliminating the need for 10k followers for actionable content. Instagram is the leading social media platform for influencer campaigns, helping increase brand recognition and drive sales by leveraging the engaged audiences of the platform’s creators. Currently, it’s a challenge for affiliates to promote brands…
More and more consumers are shopping online this year and shopping earlier than ever. As your attention shifts to the holidays, it is critical to focus in on your Q4 planning and preparation. Based on the fact that we saw last year’s roll out of Cyber Week sales starting as early as October, we are…
In marketing, we often place a primary focus on the cost of acquisition, or how much it will cost to close each sale. Yet customer lifetime value (CLV) is equally important as a metric of success. By tracking CLV, you can gain a greater understanding of the user journey. What drives customers to become repeat buyers or loyal…
Awin is incredibly proud to have won three awards with our partners at this year’s International Performance Marketing Awards, including Best Affiliate Network. Looking back at the performance marketing industry’s expansion across the past year and a half, it’s hard to believe we have scarcely seen one another. That’s what made last night’s sixth annual International Performance Marketing…