Seth Goroff appointed Vice President of Awin and ShareASale


The Awin Group is thrilled to announce seasoned affiliate and partnership marketer Seth Goroff as vice president of North American operations.

In his role, Seth is responsible for supporting the
company’s customer-centric vision across the trusted Awin and ShareASale
platforms in the US and Canada, developing efficiencies that supercharge
business growth while ensuring customers are still at the forefront of

With previous leadership roles at Pepperjam, Partnerize and
iProspect, Seth’s 13 years of digital marketing experience in growth, cross-channel
strategy and cultivating cohesive, motivated teams, uniquely qualifies him to
support Awin Group ambitions.Having participated in multiple affiliate
and business acquisitions and mergers allows Seth to use various industry perspectives
to help systematically develop and scale organizations.

by the acquisition of the longstanding and well-loved platform ShareASale,
Awin’s North America business has more than doubled over the past five years,
making Awin now one of the largest networks in total client and publisher size
as well as one of the fastest growing performance partnership networks in the
US. Seth’s appointment will support the group’s vision to become the affiliate
platforms of choice in North America.

Alexandra Forsch, Awin US president, said: “With his
longstanding performance marketing experience and proven successes in building
teams to drive channel growth through partnerships development, Seth brings a
unique inside-out perspective to accelerate our commercial and market growth
strategies across Awin and ShareASale in North America.”

Awin US vice president Seth Goroff said: “Awin has been the leader in growth globally year-over-year and is poised to lead the industry in the US. Its impressive expansion is especially exciting for me in this new role as we execute Awin’s vision to provide a customer-centric martech platform. I am thrilled to work alongside such an ambitious team to deliver even greater value for our partners.”  

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