Advertiser spotlight: Pura Vida – ShareASale Blog
Pura Vida bracelets feature unique color combinations making each one distinctive to its owner. These beautiful accessories support full-time jobs for artisans worldwide as well as a number of charitable organizations.
Pura Vida means “pure life” in Spanish. The Pura Vida lifestyle is a commitment to living a full life without regrets, never taking anything for granted; it’s an attitude. The Pura Vida affiliate program offers a great opportunity to earn commissions on unique, socially conscious lifestyle products.
Fill in the blank – Affiliate marketing means to me:
The ability to change and grow as a brand, as well as earn consumer trust through all the different partnership avenues!
What’s your “elevator pitch” for potential partners or those who are unfamiliar with your company?
Founded in Costa Rica, Pura Vida provides sustainable jobs to over 800 artisans worldwide and has raised over $3.5 million for charity with beautifully crafted jewelry, apparel and accessories that give back.
What sets your company and affiliate channel practices apart from others in your niche?
Pura Vida is focused on providing quality products with a mission—our customers know that purchasing Pura Vida products means that they are a part of giving back to charities and know that they are helping others when they choose our products.
What are the benefits to working with you in the affiliate channel?
We are always open to optimizing in new and unique ways! We love to hear about new placement opportunities, new cash back events, and new ways to be included in upcoming content on different content websites.
What makes a great partner in your eyes, and what kind of partners are you looking to work with?
A great partner is one that believes in Pura Vida’s overall mission and presents opportunities that align with our core values. Opportunities that would align with our values are ones where a partner suggests a way to push our charity bracelets collection or any collection that involves giving back to a charitable cause.
In addition to what you consider to be a great partner, how do you measure success of said great partnership?
Success is measured through not only hitting our goals as a brand, but also a partner’s willingness to offer advice and solutions throughout a campaign that we run together. That said, a partner will be willing to present new ideas if a campaign is not hitting revenue targets or traffic targets, and will be able to include us in different placements to push our brand more on their site.
Do you have any advice for those who are new to affiliate marketing?
Be open to trying everything at least once! This can include participating in double cash back events, investing in key paid placements during important holidays, as well as participating in new and exciting opportunities within the affiliate space.
What is your favorite part about working with ShareASale? Do you have a favorite tool or feature?
Our favorite part about ShareASale is how easy it is to find new publishers and to create tags for our publishers. Creating tags for publishers allows us to ensure that our program is organized and that we are creating an individual experience for everyone we work with.
What is one of your favorite products on your site?
Our favorite products are any of our items that are charity items or a part of the charity pack. Giving back is part of who we are, and having these items that are aligned with different charities makes it easy to give back. Since we give to so many different charities, customers can choose a bracelet and charity that aligns with their values.
Interested in partnering with Pura Vida? Contact their affiliate team or apply to their program here.