TikTok has been testing minigames ahead of a ‘major’ gaming push
After entering into a partnership with Zynga last year, TikTok has been testing a pair of mobile minigames on its platform in Vietnam, Reuters has reported. The move could soon allow users to play games directly on the app in what Reuter’s sources called a “major push” into gaming.
TikTok confirmed that it has been testing HTML5 games on its app via partnerships with Zynga and other third-party developers. it reportedly plans to release ad-supported games drawing from TikTok parent ByteDance’s library to boost revenue and engagement. “We’re always looking at ways to enrich our platform and regularly test new features and integrations that bring value to our community,” a representative told Reuters via email.
Last year, TikTok announced a partnership with Zynga on an app called Disco Loco 3D (above), an HTML5 app that could work inside the app. The company also created Garden of Good, a FarmVille-style minigame that allows players to earn points to make donations.
While ByteDance is starting with minigames, it supposedly plans to go beyond that, presumably into more advanced types of games. The Chinese version of the game, Douyin, already offers games, and TikTok has also tested streaming via its Live Studio PC app. The company counts over a billion users worldwide and has projected $11 billion in ad revenue this year, more than the Twitter and Snap combined.
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