No one asked for a hamburger vending machine, and RoboBurger answered
If a startup from New Jersey has its way, the next Ray Kroc will be a robot. In the last week, a company called RoboBurger an autonomous burger chef in Jersey City’s Newport Centre Mall. Over on its website, RoboBurger breathlessly describes its vending machine as the “biggest innovation in hot food vending since the invention of the microwave.”
Inside of a frame that occupies about 12 square feet, the RoboBurger features everything it needs to make a complete – if somewhat visually unappealing – burger in approximately six minutes. And while there may not be any humans involved, the machine uses the same five-step cooking process employed by many quick-service restaurants. An automated griddle grills the patty at the same time the machine toasts the bun. When you order your burger, you can decide whether you want ketchup, mustard and cheese on it. There’s even a built-in cleaning system that is up to the standards of the National Sanitary Foundation. Oh, and you can pay for your burger with both Apple Pay and Google Pay. Handy that.
And while we can’t speak to the taste of the burger, RoboBurger claims it only uses the best ingredients possible. The patty is made from grass-fed Angus beef that isn’t subjected to antibiotics. As for the bun, it’s a potato one that comes from a local bakery. If you can’t make it to New Jersey for a taste test, fret not. RoboBurger says it plans to bring its automated burger chef to airports, malls, colleges and other similar venues across the country in the coming weeks and months.
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