Hulu users will lose next-day access to ‘SNL,’ ‘The Voice’ and other NBCU shows this fall
As of September, new episodes of some shows such as Saturday Night Live, The Voice and American Auto will no longer hit the day after they air. NBCUniversal has ended a content deal between the two sides, meaning those series will stream exclusively on Peacock. It’s not clear which other shows will be affected by the move, according to and .
The decision to sever ties with Hulu comes as NBCU tries to drive more subscribers to . At the end of last year, it had (most of whom opt for the $5 ad-supported tier) and 24.5 million monthly active accounts. It’s unclear how many of those are using the free tier. Comcast subscribers can access an ad-supported version of Peacock Premium .
“Much of our strong NBC content premieres on Hulu. Over time we’d like to bring that back to Peacock,” NBCUniversal CEO Jeff Shell during Comcast’s January earnings call. Comcast CFO Mike Cavanagh said the company planned to spend $3 billion on Peacock content this year.
Keeping popular shows like SNL and The Voice as streaming exclusives could help NBCU boost Peacock user numbers. NBCU has invested in other types of content to bring in subscribers, including , and making to the platform. Peacock also has a slate of originals, including and an .
Having many broadcast and cable shows available to stream the day after they air has long been a selling point for Hulu. It’ll be a blow for the service to lose some notable NBC series.
Although Disney has been since 2019, Comcast still owns 33 percent of the service. Comcast can require Disney to buy out its stake, but not until 2024. At the end of 2021, Hulu had 45.3 million subscribers.
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