The Morning After: Louis Vuitton’s showy smartwatch has a surprise


I love it when fashion houses and technology collide. It’s often a complete disaster. I’ve played, reviewed and stared incredulously at a few of them, but, oh boy, Louis Vuitton .

Its new Tambour smartwatch has a lot of what you’d expect: a $3,500 price tag for the most well-heeled smartwatch shoppers, LV livery everywhere, leather strap options and a divisive design that seems intentionally not for everyone.

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However, the watch, running on its own OS, is surprisingly competent. There are different power-saving modes, you can send notifications to your iOS or Android phone, with apps for weather and calendar functions all built-in. There are even Louis Vuitton travel guides, which are accessible for any trips you register on the watch.

It’s not for everyone, sure, but for the ‘someone’ that wants a glowing LV-emblazoned wrist, according to Reviews Editor Cherlynn Low, it’s functional as well as fashion.

— Mat Smith

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